CASE STUDY
Boosting Brand Awareness and Sales with Facebook Advertising for "Coconut Cosmetics"
INDUSTRY Marketing Automation Platform
LOCATION UK
TIMEFRAME 2024
"I don’t think I could have asked for a better agency to work with".
100k+
monthly organic visits
20K+
organic keywords, many of which with high commercial intent
40k+
blog posts created by ASHBOOST rank in position 1-3 for their target keywords
100k+
monthly organic visits
20K+
organic keywords, many
of which with high
commercial intent
40k+
blog posts created by
ASHBOOST rank in positions
1-3 for their target
keywords
The Company
Coconut Cosmetics is a beauty brand that focuses on natural and sustainable skincare and cosmetic products. They emphasize the use of organic ingredients, particularly coconut oil, which is known for its moisturizing and healing properties. The brand's product line includes skincare items like cleansers, moisturizers, and masks, as well as makeup products infused with natural ingredients. Coconut Cosmetics aims to provide high-quality, eco-friendly alternatives to conventional beauty products, appealing to consumers who prioritize sustainability and natural ingredients in their beauty routines. The brand's commitment to ethical sourcing and environmentally friendly practices has garnered a loyal customer base and positive reputation in the beauty industry.
Growth Summary
Coconut Cosmetics has achieved notable growth by tapping into the increasing consumer demand for natural and sustainable beauty products. The brand's focus on organic ingredients, particularly the versatile and popular coconut oil, has resonated well with eco-conscious consumers. Strategic marketing, including influencer collaborations and strong social media presence, has significantly boosted brand visibility and engagement. Expanding their product line to cover a wide range of skincare and makeup needs has attracted a broader audience, while maintaining a commitment to ethical sourcing and environmentally friendly practices has strengthened customer loyalty. Additionally, partnerships with retailers and an effective e-commerce strategy have facilitated wider distribution, contributing to their overall market expansion and revenue growth.
The Challenges
Coconut Cosmetics faced several key challenges:
- The company had a strong reputation locally but was relatively unknown in the broader online market.
- Despite having an e-commerce website, online sales were minimal due to low traffic and lack of targeted marketing efforts.
- Healthy Harvest’s social media platforms had low engagement rates, making it difficult to build a community and drive repeat purchases.
The Sollution
To address these challenges, Coconut Cosmetics partnered with a digital marketing agency to implement a targeted Facebook advertising campaign. The strategy included the following key components:
- Using Facebook’s detailed targeting options, the campaign focused on health-conscious individuals, organic food enthusiasts, and families looking for healthy food alternatives. The agency created segmented audiences based on demographics, interests, and purchasing behaviors.
- The campaign featured a mix of ad formats, including image ads, video ads, and carousel ads. Coconut Cosmetics showcased their product range, highlighted the benefits of organic eating, and shared customer testimonials. High-quality visuals and compelling narratives were used to attract and engage the target audience.
The agency used Custom Audiences to retarget visitors who had previously visited the Coconut Cosmetics website but had not made a purchase. Additionally, Lookalike Audiences were created to find new potential customers who shared characteristics with the existing customer base.
- Special promotions and discounts were advertised to incentivize first-time purchases and encourage repeat business. Limited-time offers and exclusive deals were highlighted to create a sense of urgency.
- The performance of the ads was closely monitored, and the campaign was continuously optimized based on real-time data. Adjustments were made to targeting parameters, ad creatives, and budget allocations to maximize effectiveness and ROI.
"ASHBOOST’s project management style is very communicative, they’re extremely responsive and very open to feedback, and more than willing to go above and beyond to make sure that you’re satisfied with the deliverables they’re delivering."
Results
The Facebook advertising campaign delivered outstanding results for Coconut Cosmetics:
- The targeted ads resulted in a 130% increase in online sales. The combination of engaging content and precise audience targeting successfully converted interest into purchases.
- The campaign drove a 160% increase in website traffic. The higher volume of visitors, coupled with a reduced bounce rate, indicated that the ads were reaching a relevant and interested audience.
- Coconut Cosmetics’s social media engagement grew by 220%. The engaging ad content fostered interactions, leading to more likes, shares, comments, and a larger follower base on Facebook.
- The sustained visibility from the Facebook ads significantly improved Coconut Cosmetics brand recognition. The company gained a stronger foothold in the online organic food market, with increased mentions and positive reviews from new customers.
- The campaign proved to be highly cost-effective. The continuous optimization and strategic targeting ensured that Coconut Cosmetics achieved a substantial return on investment, making Facebook advertising a vital component of their marketing strategy.