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CASE STUDY

Boosting Engagement and Sales with Google Ads for "DEFINE Fitness"

 

INDUSTRY         Marketing Automation Platform

LOCATION         UK

TIMEFRAME      2024

D

Personal Training That Defines You....

ASHBOOST Google Ads services are top-notch and can rely on them fully .

The Company

DEFINE Fitness is a leading fitness and wellness brand offering a range of services including gym memberships, personal training, and an online store for fitness products. Established in 2012, DEF Fitness has expanded to multiple locations nationwide, promoting a healthy and active lifestyle. The company prides itself on providing state-of-the-art facilities and expert guidance to help members achieve their fitness goals.

Growth Summary

DEFINE Fitness experienced significant growth in its early years, driven by a commitment to quality and customer satisfaction. The company expanded its physical locations and launched an online store to reach a broader audience. Despite these efforts, DEFINE Fitness faced challenges in driving online traffic and converting visitors into members and customers, particularly in a highly competitive market.

The Challenges

DEFINE faced several challenges that hindered their growth:

 
 
  • DEFINE Fitness struggled to achieve strong online visibility, making it difficult to attract potential customers searching for fitness solutions.
  • Previous advertising campaigns resulted in high CPCs, reducing overall marketing efficiency and return on investment (ROI).
  • Despite generating traffic, DEFINE Fitness experienced low conversion rates, indicating issues with targeting and ad relevance.

The Sollution

To address these challenges, DEFINE Fitness partnered with a digital marketing agency to develop a targeted Google Ads strategy. The approach focused on several key components:
 
 
  • Utilized negative keywords to filter out irrelevant traffic and reduce unnecessary ad spend.
  • Leveraged display ads and YouTube video ads to showcase gym facilities, training sessions, and fitness product demonstrations, engaging potential customers visually.
  • Implemented audience segmentation to target specific demographics, interests, and behaviors relevant to fitness enthusiasts.
  • Simplified the sign-up and checkout processes to reduce friction and improve conversion rates.
  • Conducted periodic A/B testing to determine the most effective ad variations and landing page designs.

"ASHBOOST's communication style has been great, allowing us to easily communicate with them. This enables us to quickly address any issues that may arise or seek clarifications on certain deliverables."

Results

The strategic Google Ads campaign delivered outstanding results for DEFINE Fitness, significantly enhancing their online visibility, engagement, and sales performance.
 
 
  • The optimized keyword strategy and engaging ad formats led to a 70% increase in membership sign-ups within six months.
  • The use of compelling display ads and YouTube video ads drove a 50% boost in online sales of fitness products.
  • By refining the keyword strategy and using negative keywords, DEFINE Fitness achieved a 35% decrease in CPC.
  • The overall conversion rate improved significantly, with a smoother sign-up and checkout process enhancing the user experience.
  • The display and video ad campaigns increased brand visibility, reaching a broader audience and improving overall recognition.

"Since working with Minuttia, we've seen a 12% increase in total
traffic."

Conclusion

The partnership with a digital marketing agency and the implementation of a targeted Google Ads campaign transformed DEFINE Fitness’s online presence. By addressing key challenges and leveraging advanced advertising techniques, the company achieved remarkable growth in membership sign-ups, online sales, and overall brand recognition. This case study demonstrates the potential of Google Ads to drive substantial business growth and customer engagement in the fitness and wellness industry.

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