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CASE STUDY

Elevating E-commerce Success with Google Ads for "JULIANA Store"

 

INDUSTRY         Marketing Automation Platform

LOCATION         UK

TIMEFRAME      2024

5

Clothing That Makes You Different.

Their services and cooperation are unmatchable and very smooth.

The Company

JULIANA Store is a trendsetting fashion and apparel brand known for its contemporary designs and high-quality products. Founded in 2015, the company has quickly gained a reputation for its stylish collections and customer-centric approach. With both physical stores and a robust online presence, JULIANA Store aims to cater to fashion enthusiasts globally.

Growth Summary

JULIANA Store has experienced rapid growth since its inception, expanding its product range and customer base. The company’s e-commerce platform has played a crucial role in its success, allowing it to reach a wider audience. However, to sustain and accelerate this growth, JULIANA Store recognized the need to enhance its digital marketing strategies, particularly through effective use of Google Ads.

The Challenges

JULIANA Store faced several challenges that hindered their growth:

 
 
  • The fashion and apparel industry is highly competitive, with numerous brands vying for the same audience. JULIANA Store needed to stand out and attract potential customers effectively.
  • Previous Google Ads campaigns did not yield the desired ROI, indicating issues with targeting, ad relevance, and budget allocation.
  • Despite attracting visitors to their website, JULIANA Store faced high cart abandonment rates, suggesting potential issues in the purchasing process or customer engagement.

The Sollution

To overcome these challenges, JULIANA Store partnered with a digital marketing agency to develop a comprehensive Google Ads strategy. The approach included several critical components:
 
 
  • Conducted extensive keyword research to identify high-converting search terms related to fashion and apparel.
  • Developed visually appealing ad creatives showcasing JULIANA Store’s unique designs, seasonal collections, and exclusive offers.
  • Created custom audiences based on user behavior, such as those who abandoned their carts or visited specific product categories.
  • Ensured landing pages were highly relevant to the ad content, providing a seamless user experience from click to conversion.
  • Made data-driven adjustments to bids, keywords, and ad copies based on performance metrics.

"ASHBOOST's communication style has been great, allowing us to easily communicate with them. This enables us to quickly address any issues that may arise or seek clarifications on certain deliverables."

Results

The strategic Google Ads campaign delivered outstanding results for JULIANA Store, significantly enhancing their online sales, customer engagement, and ROI.
 
 
  • The targeted keyword strategy and personalized ad creatives led to an 80% increase in online sales within six months.
  • Dynamic retargeting ads successfully re-engaged potential customers, leading to a 40% reduction in cart abandonment rates.
  • By refining the keyword strategy and using negative keywords, JULIANA Store achieved a 50% improvement in ROI.
  • Audience targeting allowed JULIANA Store to reach specific customer segments more effectively, increasing overall engagement.
  • Positive customer reviews and testimonials featured in ads helped build credibility and attract new customers.

"Since working with Minuttia, we've seen a 12% increase in total
traffic."

Conclusion

The collaboration with a digital marketing agency and the implementation of a targeted Google Ads campaign transformed JULIANA Store’s online presence. By addressing key challenges and leveraging advanced advertising techniques, the company achieved remarkable growth in online sales, reduced cart abandonment rates, and significantly improved ROI. This case study underscores the potential of Google Ads to drive substantial business growth and customer engagement in the fashion and apparel industry.

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