Ashboost – Google Ads, Facebook Ads, & Google Analytics 4 Experts

Let's Talk

CASE STUDY

Transforming Online Sales with Google Ads for "CIRCLE DESIGN STUDIO"

 

INDUSTRY         Marketing Automation Platform

LOCATION         UK

TIMEFRAME      2024

6

ASHBOOST is the perfect agency for managing Google Ads services.

The Company

The Circle Design Studio is an innovative interior design firm known for creating unique, functional, and aesthetically pleasing spaces. Specializing in residential and commercial projects, the studio emphasizes personalized designs that reflect the client's style and needs. The Circle Design Studio integrates sustainable practices and sources eco-friendly materials, aligning with modern trends towards environmental responsibility. Their portfolio showcases a diverse range of styles, from contemporary to classic, demonstrating versatility and creativity. The studio's commitment to high-quality craftsmanship, attention to detail, and exceptional customer service has earned them a strong reputation and a loyal client base in the interior design industry.

Growth Summary

The Circle Design Studio has experienced substantial growth by capitalizing on the rising demand for personalized and sustainable interior design solutions. Their innovative approach, blending functionality with aesthetic appeal, has attracted a wide range of residential and commercial clients. Effective use of digital marketing, including a strong social media presence and showcasing a diverse portfolio online, has significantly increased their visibility and client engagement. The studio’s commitment to sustainability, using eco-friendly materials and practices, has resonated with environmentally conscious consumers. Additionally, their reputation for high-quality craftsmanship, attention to detail, and exceptional customer service has fostered strong client loyalty and word-of-mouth referrals, driving steady growth and expanding their market reach.

The Challenges

The Circle Design Studio faced several challenges that hindered their growth:

 
 
  • In a highly competitive market, The Circle Studio struggled to achieve prominent online visibility. The company needed to improve its search engine rankings and attract more organic traffic.
  • A significant number of visitors were adding items to their carts but leaving the website without completing their purchases. This issue pointed to potential problems in the user experience or checkout process.
  • Although The Circle Studio had a solid reputation locally, it faced challenges in building brand recognition on a national scale. Expanding brand awareness was crucial for attracting new customers.

The Sollution

To overcome these challenges, The Circle Design collaborated with a digital marketing agency to implement a robust Google Ads strategy. The approach encompassed several critical elements:
 
 
  • Emphasized long-tail keywords to target specific customer needs and increase conversion potential.
  • Developed visually appealing ad creatives that showcased The Circle Studio’s unique product offerings and design aesthetics.
  • Created custom audiences based on user behavior, such as those who abandoned their carts or visited specific product pages.
  • Ensured landing pages were highly relevant to the ad content, providing a seamless and cohesive user experience.
  • Encouraged customer reviews and testimonials to build trust and credibility, featuring them in ads to enhance brand perception.

"ASHBOOST's communication style has been great, allowing us to easily communicate with them. This enables us to quickly address any issues that may arise or seek clarifications on certain deliverables."

Results

The strategic Google Ads campaign delivered exceptional results for The Circle Design Studio, significantly boosting their online sales and brand recognition.
 
 
  • The targeted keyword strategy and engaging ad formats resulted in a 60% increase in online sales within six months.
  • Dynamic retargeting ads successfully re-engaged potential customers, leading to a 45% reduction in cart abandonment rates.
  • The display and video ad campaigns significantly enhanced brand visibility, leading to a 30% boost in brand recognition.
  • Personalized ads based on user behavior resulted in higher engagement rates, with more visitors returning to complete their purchases.
  • Detailed reporting helped The Circle Studio make informed decisions and refine their marketing strategies for sustained growth.

"Since working with Minuttia, we've seen a 12% increase in total
traffic."

Conclusion

The collaboration with a digital marketing agency and the implementation of a strategic Google Ads campaign transformed The Circle Studio’s online presence. By addressing key challenges and leveraging advanced advertising techniques, the company achieved remarkable growth in online sales, reduced cart abandonment rates, and significantly enhanced brand recognition. This case study underscores the potential of Google Ads to drive substantial business growth and customer engagement in the home furnishings market.

Scroll to Top